Immediate openings for remote positions
Apply Now
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
3600 Mansell Rd #525, Alpharetta, GA 30022
  • About
  • Blog
  • Careers
  • Cause
  • Contact
SSI Logo 2021

Southern States Insurance

Georgia Insurance Brokerage

  • About
    • Blog
    • Careers
    • Cause
    • Contact
  • Business
    • Auto
    • BOP
    • Crime
    • Cyber Liability
    • D&O
    • EPLI
    • E&O
    • General Liability
    • Group Health
    • Property
    • Umbrella
    • Workers Compensation
  • Specialty
    • ATV
    • Boat
    • Farm & Ranch
    • Fine Art
    • Flood
    • Golf Cart
    • Guns, Furs & Jewelry
    • Motorcycle
    • RV
    • Special Event
  • Personal
    • Auto
    • Homeowners
    • Life
    • Rental & Vacation Home
    • Renters
    • Umbrella
  • Industries
    • Bakery
    • Church
    • Construction
    • Dietary Supplement
    • General Contractor
    • Hair & Beauty Salon
    • HOA
    • NEMT
    • Security Guard
  • (888) 971-6304
  • Request A Quote
  • Log In

3 Easy Ways To Prospect For Clients Using LinkedIn

› Marketing › 3 Easy Ways To Prospect For Clients Using LinkedIn

October 14, 2013, by Southern States Insurance

 3 Easy Ways To Prospect For Clients Using LinkedIn

Prospecting on LinkedIn isn’t anything like the smiling and dialing of yesteryear. It’s a LOT more fun! On LinkedIn, it’s all about relationship development, which is why you got into sales in the first place, right?
Whether you’re just starting to use LinkedIn to drum up new clients or you’re an experienced “Linkhead” who needs some fresh ideas, these prospecting methods should jump start your efforts.
 

1. Add A Video

Remember the concept of the “Elevator Pitch”? You know, where you’re on an elevator with one of your top prospects and you have the length of your ride to sell yourself to them. Well, translate that into the digital world and it becomes a 30 second video pitch that immediately differentiates yourself from your competition. Slap that puppy on your LinkedIn Profile and you’re in business!
Here’s why I love this idea:

  • It only takes 30 seconds to record, and you can use your smart phone to film it.
  • Everyone who visits your LinkedIn Profile will see it (if you place it towards the top).
  • Just having a video on your profile will set you apart from your competition.

How this has worked for me…
My drive these days has been to hire quality talent. So I recently took this elevator pitch concept and made a (slightly longer) recruiting video for our agency that I put at the top of my LinkedIn Profile (see below). That was two months ago. I have since seen a spike in applications like no other, and I have had the good fortune to hire two people in that timeframe for positions I’ve been trying to fill for a while now.

 

2. Join A Few Groups

Think about it. In the real world, you’d go to chamber of commerce meetings or affinity group meetings to schmooze with people in your target niche markets. In the digital world, that’s exactly why LinkedIn groups exist! They’re the “Ballroom A” or “Joe’s Dive Bar” of the online marketing world.
Here’s some tips to get you started:

  • Join 2 or 3 groups in your target niche.
  • Start discussions.
  • Leave comments that offer solutions or new ways of looking at the subject in question.
  • Be relevant.
  • DON’T sell!! Focus on offering help and developing relationships.

Remember, LinkedIn and other social media sites aren’t meant to be used as a substitution for building quality relationships with clients and prospects. On the contrary, they serve to ENHANCE those relationships. If you’re interested in digging deeper into this subject, check out these 5 ways to build client rapport using social media.
 

3. Give Unsolicited Recommendations

Notice I didn’t say GET recommendations. As the 90’s band New Radicals said…
“You only get what you give.”
Now, I’ll admit this recommendations thing is a new concept for me, too. LinkedIn Recommendations are different from the often overused Endorsements which LinkedIn makes way too easy to shower upon its users. I must get 30 endorsements a week from people I barely know for skills I know they can’t confirm I possess.
In contrast, Recommendations are harder to come by and therefore hold more weight for most viewers of your profile. They tell a first-hand story about the calibre professional you really are. Turns out that’s EXACTLY the kind of thing your prospects are trying to uncover before making the decision to do business with you. Go figure.
 

Conclusion

If you’ve never heard of LinkedIn or you still don’t see the power it possesses to help you prospect for new customers…just go back to sleep. But if you want to take your new client development to the next level, give somese things a try. You couldn’t pay me enough to “dial for dollars” the old fashioned way for a living.
I challenge you to spend 15 minutes or less a day for a month putting forth much less (but more meaningful) effort to develop relationships using LinkedIn. Then come back here and gloat in the comments section about the new clients you’re bringing on board.
Happy hunting!
 

categories iconMarketing

Primary Sidebar

Have a Question?

  • This field is for validation purposes and should be left unchanged.

*Insurance coverage cannot be bound or changed via submission of any online form/application provided on this site or otherwise. No binder, insurance policy, change, addition, and/or deletion to insurance coverage goes into effect unless and until confirmed directly by a licensed agent.

Refer a Friend

Know someone who needs insurance? Refer them to us, and we will give you a gift card and donate to charity.

Find out more

Agents Growth Academy

Interested in taking your insurance career to the next level? Join us on our podcast to learn how to get started!

Business woman on phone with insurance agents

Get In Touch Today!

Speak with one of our insurance brokers to receive a custom quote.

Contact Us

Footer

SSI Logo
3600 Mansell Rd #525
Alpharetta, GA 30022
(888) 971-6304

Company

  • About
  • Blog
  • Careers
  • Cause
  • Contact
  • Make Payment
  • Refer A Friend

Insurance

  • Business
  • Specialty
  • Personal
  • Industries

Disclaimer

*The above description provides a brief overview of the terms and phrases used within the insurance industry. These definitions are not applicable in all states or for all insurance and financial products. This is not an insurance contract. Other terms, conditions and exclusions apply. Please read your official policy for full details about coverages. These definitions do not alter or modify the terms of any insurance contract. If there is any conflict between these definitions and the provisions of the applicable insurance policy, the terms of the policy control.”

© 2022 Southern States Insurance · Powered by 321 Web Marketing · Website Privacy Policy & Terms of Use