Making unique and interesting content for social media can be a bit of a daunting task. And the more social media sites you’re on, the more pressure you probably feel to continue to produce quality posts. I’ve learned, however, that if you follow these 4 simple tips, you can easily create and share top notch posts all the time!
Discover Who Your Audience Is
Establish An Editorial Calendar
It is important to understand who exactly your audience is. What sort of people follow you on your social media platforms? Are they business owners? Budget-savy customers? College students? Parents? When you’ve figured out who exactly will be viewing your content, it will be easier to taylor what you say to interest your audience.
I cannot stress enough how vital this step is! By staying organized, and creating an editorial calendar, you eliminate half the stress and work of this whole process. Speaking from experience, it is difficult to stay on top of every single social media outlet, with relevant content. Create what you’re going to say and when you’re going to say it, weeks or months at a time. Then, keep it in an easily accessible forum such as:
- Google calendar
- Web tools such as Hootesuite (which you can schedule to send out your content for you)
- Excel spreadsheets
Use Visual Aids
Monitor Your Conversations
Nothing will make your content more appealing to your audience than using visual aids. Humans are visual by nature; 90% of information that comes to the brain is visual. So instead of simply writing words, be sure to add pictures or video!
One great way to convey your message with visuals are through infographics. Infographics are visual graphic representation of information, that help you get your message across in an efficient but fun way. (Check out this website for creating your very own infographics)
For an example on how this works, check out my last infographic created [Infographic]: Engaging Your Audience Through Visuals
Once you get your content out there, and you begin to get feedback, don’t ignore it! People will give their opinions, offer suggestions, and have questions. Engage them and be sure to answer! They want to know you value them, as much as they value you! Plus this is a great way to improve upon your brand, based on your audience’s feedback.
Now these tips are not part of a linear process; I’ve learned that it’s best not expect cause/effect type results on social media. However, by ensuring that you do each of these things, you will see results in some form or fashion. It may not be immediate or exactly what you expected, but keep an open mind and keep on posting quality content. Consistency is key!